Jordache MacKenzie

Designing inclusive, data-informed digital services at enterprise scale, improving outcomes for 12,000+ learners and operational efficiency for 300 field staff.

• Led accessibility and usability audits across multiple vocational education websites and LMS systems, identifying a range of issues affecting WCAG 2.1 compliance and user experience, and engaged with stakeholders to provide actionable recommendations that influenced design improvements and accessibility initiatives.
• Facilitated cross-functional alignment across product, delivery, and leadership teams, influencing roadmap priorities and boosting learner engagement metrics by 15–20% (e.g., course progression, task completion).
• Worked with stakeholders across the business to co-create a service blueprint for learners’ first 12 months, mapping end-to-end touchpoints and producing artefacts that have been used to align delivery teams around a learner-centred model.
• Identified workflow inefficiencies for 300 field staff, influenced strategy to consolidate multiple legacy tools into a unified platform, and led design that significantly reduced workflow complexity, saved 2 hours+/week per staff, and improved reporting accuracy 25%+.

Designed and tested user experiences for govt.nz, aligning design, development, and product vision through evidence-based decisions.

• Planned and ran usability and A/B tests, interviews, testing with low- and high-fidelity prototypes, synthesising qualitative and quantitative insights to recommend prioritised improvements that directly enhanced user satisfaction and design outcomes.
• Co-created research and design roadmap with Product Owners and introduced user flows/visual frameworks, aligning initiatives with govt.nz strategy, influencing product decisions, and embedding a user-centered mindset across the organisation.
• Leveraged Google Analytics to uncover user behaviour patterns, using data-driven insights as a foundation for targeted research, design iterations, and evidence-based recommendations.

Led UI design for an in-house application used by field partners, grounded in research, iterative testing, and strategic problem-solving.

• Collaborated with developers, SMEs, and stakeholders to align UI with business goals and user needs, influencing product decisions and design direction.
• Designed and managed large-scale user research studies to build a data-driven information architecture, ensuring design decisions were evidence-based and user-centered.
• Produced and tested UI mockups through iterative usability sessions, refining workflows and visual design to optimize field partner efficiency.
• Delivered a full redesign of a key public product website in an accelerated 4-week cycle, integrating research, design, and iterative testing while balancing user experience quality with business priorities

Addressed complex sector challenges through co-design and research with nationwide stakeholders, delivering high-impact insights and innovative system solutions.

• Planned and facilitated workshops with industry stakeholders across the sector, surfacing critical insights and co-creating system maps to guide strategic decision-making.
• Conducted interviews with farmers and synthesised research into comprehensive ecosystem maps over a four-month engagement, providing a sector-wide view of challenges and opportunities.
• Co-developed an innovative web app (HTML/CSS/JavaScript/Python/Node.js) visualising albatross flight paths from GPS data, translating complex datasets into actionable insights for research and conservation planning.

Drove organisational digital adoption by leading Microsoft Teams and Office 365 rollout, combining strategy, training, and change management to deliver measurable results.

• Doubled Microsoft Teams daily active users from 200 to 450 through strategic workshops, user support, and adoption initiatives.
• Navigated complex government processes and change management protocols to ensure smooth digital transitions across multiple teams.
• Collaborated with cross-functional teams to design communication plans and training programs, increasing uptake and engagement across the organisation.

Selected as 1 of 16 graduates from 2,000 applicants to gain hands-on experience across the full UX design process, from identifying user needs to delivering actionable design outputs and measuring impact.

• Contributed to the programme’s marketing campaign, combining UX research and branding to improve audience engagement.
• Collaborated with a fellow graduate to analyse target audiences, develop personas, and map user journeys, producing actionable insights for campaign strategy.
• Adapted to remote work during lockdown, demonstrating strong relationship management, cross-team collaboration, and flexibility in developing new ways of working.